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Increase your competitive advantage by leveraging applied business research transformed into viable business practices through co-creation with SME's. 

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Product leadership

Introduces breakthrough innovations and accelerates product development cycles to keep offerings at the forefront of the market. Helps businesses consistently outperform competitors through differentiation and creativity.

Operational excellence

Delivers streamlined operations, standardized processes, and cost-efficient systems that reduce waste and maximize throughput. Enables organizations to compete on price and reliability with minimal friction for customers.

Customer intamicy

Builds deep customer insight and enables highly personalized solutions that drive loyalty and long-term value. Equips teams to adapt quickly to changing client needs and provide exceptional, tailored service.

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Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Mich Stark, COO


Kristof Notelaers

Lead researcher Digital transformation & Gaming

Kristof is passionate about leveraging technology to create meaningful business solutions. He studies the digital workplace and gaming ecosystem with special attention on motivating mechanisms.

Iris Joe, CFO

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.

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